WE ARE NATURE PASS

We are a company of nature enthusiasts and outdoor explorers. We build each product with scientific innovation, trusted expertise and love for limitless adventure. We are constantly asking ourselves how we can go farther and climb higher, no matter wind, nor rain, nor snow.

Every product is designed, tested and retested from research and development to in-store presentation. We are dedicated to helping retailers provide high-quality, reasonably priced gear through outstanding customer service and a customizable fulfillment process. We listen closely to you, our experts, and are constantly learning about how we can build smarter products and enable more people to enjoy the outdoors with sophisticated equipment built upon experience. We believe that trust is gained by developing quality products. We believe in limitless adventures.

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TRACE SUPERIOR HUNTING GEAR

Trace hunting gear is built by and for explorers of the outdoors. Like you, we are adventurers aiming to go farther and climb higher no matter how tough the elements. Our dedication to science and excellence allows you to enjoy nature’s beauty and reach its most challenging corners knowing you can depend on Trace’s commitment to quality, with results built upon experience.

WHITE LAKE ICE FISHING GEAR

As the sky turns white and the summer lakes give way to icy blankets, winter anglers gear up for the cold expanses. White Lake ice fishing gear is built to prepare for the toughest conditions and the biggest catches while roaming the open ice. Like you, we love winter and are committed to innovating new equipment.