Trace hunting gear is built by and for explorers of the outdoors. Like you, we are adventurers aiming to go farther and climb higher no matter how tough the elements. Our dedication to science and excellence allows you to reach its most challenging corners knowing you can depend on Trace’s commitment to quality, with results built upon experience.

As the sky turns white and the summer lakes give way to icy blankets, winter anglers gear up for the cold expanses. White Lake ice fishing gear is built to prepare for the toughest conditions and the biggest catches while roaming the open ice. Like you, we love winter and are committed to innovating new equipment.